To achieve SamsungвЂ™s strategic plans for growth and expansion in the global market, this generic strategy requires the application of product development as a main intensive growth strategy to compete against technology firms like Apple, Google, Sony, and LG. PorterвЂ™s competitive strategy model, the strategic objective of broad differentiation is to maintain competitive advantage by providing unique (or differentiated) products targeting a wide market, which in this case is industry-wide, involving practically every person or group that buys smartphones, laptops, and other equipment. Samsung applies the broad differentiation generic competitive strategy. SamsungвЂ™s Generic Strategy for Competitive Advantage (PorterвЂ™s Model) Samsung GroupвЂ™s generic competitive strategy and intensive growth strategies are observable in product design, marketing strategies, and the business organizational development direction of Samsung Electronics and other subsidiaries. Such similarity is based on the unitary leadership that influences corporate strategic direction and competitive advantages of the conglomerateвЂ™s and its subsidiariesвЂ™ operations. Samsung Electronics Co.вЂ™s generic strategy and intensive growth strategies are similar to those of its parent company, the Samsung Group. SamsungвЂ™s generic competitive strategy and intensive strategies for growth are suited to the current business environment and the strategic positioning of the multinational organizationвЂ™s operations. The resulting competitive advantages enable the company to keep its competitive position as one of the best performers in the semiconductors, consumer electronics, and home appliances industries. To effectively compete, SamsungвЂ™s generic strategy and growth strategies must involve investment in technological innovation. The industry environment imposes aggressive competitive behavior that typically involves rapid technological innovation for product differentiation, as seen in the evolution of smartphones available in the global market. Headquartered in Korea, the conglomerate competes against technology-intensive firms, such as Apple, Google, Lenovo, LG, Sony, Intel, and other firms that create strong competitive forces, as determinable through a Five Forces analysis of Samsung. SamsungвЂ™s generic strategy and intensive growth strategies continue to push for technological innovation as a critical factor for competitive advantage. SamsungвЂ™s generic competitive strategy (PorterвЂ™s framework) and intensive strategies for growth (Ansoff Matrix) focus on utilizing technological innovation to support the companyвЂ™s competitive advantage in the consumer electronics, semiconductors, and home appliances markets. Digital ads of Samsung and other companies at Piccadilly Circus.

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